about BEZO LONDON
It’s dusk. The new millennium has just begun. The last embers of sunlight fade away and reveal a crystal clear night sky. Constellations glitter enigmatically above the treetops of West London. A young boy puts his eye to the telescope, and something aligns in the stars...
BEZO London was founded in 2018 when Benji Kelly sought to combine a lifelong fascination with astrology with his passion for quality British craftsmanship. With the guidance of the late, great astronomer (and family friend) Sir Patrick Moore, Benji developed a love of astronomy, and an appreciation of astrological signs as a tool for better understanding oneself, others and the universe.
Our first collection, Zodiac, features six hand-drawn and embroidered designs, each twinning together two constellations according to zodiac compatibility. Maybe you already share a connection with your zodiacal compatible other, or maybe you’re yet to discover them in this tangled universe of connections, encounters and possibilities...
We produce our designs on classic white staple T-shirts. Throughout the decades, from Marlon Brando, to Brigette Bardot, to Lauren Hutton, this understated garment has let people express themselves through its clean versatility. The white T-shirt is thus the perfect canvas for our astrological designs, which continue this fine tradition of self-expression and self-discovery. The blank canvas of the white T-shirt reflects the blank canvas of the dark cosmos.
We seek to embrace a quintessentially British sense of understated style, all created using traditional analogue craft techniques such as hand-embroidery, and the highest-quality fabrics.
