It’s dusk. The new millennium has just begun. The last stains of sunlight fade away and reveal a crystal clear night sky. Constellations glitter enigmatically above the treetops of West London. A young boy puts his eye to the telescope, and something aligns in the stars for him...
BEZO London was founded in 2018 when Benji Kelly sought to combine a lifelong fascination with astrology with his passion for quality British craftsmanship. With the guidance of the late, great astronomer (and family friend) Sir Patrick Moore, Benji developed a love of astronomy, and an appreciation of astrological signs as a tool for better understanding oneself, others and the universe.
Our first collection, Zodiac, features six hand-drawn and embroidered designs, each twinning together two constellations according to zodiac compatibility. Maybe you already share a connection with your zodiacal compatible other, or maybe you’re yet to discover them in this tangled universe of connections, encounters and possibilities...
We produce our designs on classic white staple T-shirts. From Marlon Brando to James Dean; Juliette Greco to Brigette Bardot, this understated garment has let people express themselves through its versatile blankness for decades. The white T-shirt is thus the perfect canvas for our astrological designs, which continue this fine tradition of self-expression and self-discovery. The blank canvas of the white T-shirt reflects the blank canvas of the dark cosmos.
We seek to embrace a quintessentially British sense of understated style, all created using traditional analogue craft techniques such as hand-embroidery, and the highest-quality fabrics.
Welcome to BEZO London
Studying astronomy from a young age instilled in me a passion for the stars, and for thinking beyond oneself to try to reach an unreachable place. Perhaps some would consider this escapism, but for me it has been the ticket to allow my imagination free roam, and to dream without inhibitions.
I was fortunate to have spent time in the company of the renowned late astronomer Sir Patrick Alfred Caldwell-Moore, who inspired and guided me in my studies. My explorations in astronomy lead to me to a greater appreciation for our place in the universe, and how we create meaning around and within ourselves. Through BEZO London’s iconic and universal designs, I want to connect with people and inspire a similar sense of self-discovery.
I believe astrology can provide people with a system for understanding why certain events happen in their lives, and can encourage reflection, understanding and even offer a path forward in challenging times. In this way, astrology actually helps people to understand both themselves, and the world around them with greater clarity, serenity and self-awareness.
As we grow in our awareness of the impact we have on this earth, I think it is essential to understand that the beauty of the universe is not limited to what is immediately visible to the eye.
- Benji Kelly, Founder